Business reviews shouldn’t be confined to blobs of text on Yelp or Google. They should be living experiences.
They should be exciting interviews with the business owner on YouTube, or delectable photos of Sunday brunch on Instagram, or a high-intensity training session streamed over Twitch. They should be genuine and fun and interesting and informative – which is exactly what creators specialize in.
At earnlocal our mission is to support content creators in producing engaging, authentic media about the businesses they know and love. And we want local businesses’ Internet presences to no longer be defined by a bare-bones website on the second page of Google.
In the future, every business you’re curious about will have professional-grade Instagram photos, in-depth YouTube videos, and long-form blog posts by creators whose job it is to produce amazing content. That’s what we’re building at EarnLocal.