How do you post multiple links on Instagram?

If you’re an influencer looking to monetize your content on social media, you may want to take a look at our 2019 Guide to Making Money as an Influencer first. You’ll find out the 5 ways you can make money as an influencer, and equally importantly, just how much you can make!

In the guide, we explain that the 2 popular ways of monetizing your content which use hyperlinks are:

  • Affiliate links, and
  • Referral links (native PPC ads)

Affiliate links are when you get for selling an item on behalf of a brand, while referral links are when you get paid simply for driving traffic to a merchant’s website.

In either case, all you do is find the product or business you want to promote, then grab the affiliate/referral link from the platform (for example, from EarnLocal’s homescreen). It’s that simple!

But is it?

Of course, you have to post those links somewhere. And some social networks do not make our lives so easy.

For example, on Instagram you are only allowed one hyperlink in your profile bio. That’s inconvenient because you may want to promote multiple products and services! How do you link to all of these?

This guide will walk you through that exact question: how do you include multiple links on Instagram?

Every solution below follows the same pattern. Because Instagram won’t allow more than one hyperlink, we will use that single allowance to link to a separate webpage which hosts all of your other links.

For example, when followers click on your bio link, they will go to a webpage where you post all your other links. On this page, your followers can see all of the stuff you are promoting and click on the links.

Here are services which provide that webpage where you can host and manage all of your links:

  1. TapBio
  2. Linktree
  3. Campsite
  4. Have2HaveIt
  5. Metricool
  6. LinkInBio
  7. LinkMyPhotos

Let’s dive in.

 

Setup: Easy

Pricing: Inexpensive ($0-8/mo)

Visual appeal: 7/10

Overall score: 5

It’s common to see TapBio links on influencers’ Instagram profiles, so how does it work?

First, you create an account at https://tap.bio. You set a username, verify your account and start filling in your profile information.

Then, on your Instagram profile, you include your TapBio link (which looks like tap.bio/@jsmith). Now followers will click on the link, be directed to your TapBio page, and find all the links you set up there.

The first card on TapBio is free. Here you can put a website of your choice, as well as link to a bunch of social media profiles.

If you want to create a second card (with a separate link), then TapBio costs $3/mo. Three cards (so 3 links) costs $3/mo, which is pretty reasonable if you don’t have a lot of links. Over 3 links then costs $8/mo, which is also fairly inexpensive.

TapBio looks pretty good, which is important because you don’t want your followers going to a webpage which is poorly designed and hard to look at. You want it to be well-designed and engaging, similar to the experience on Instagram.

One issue we have with TapBio is that it is a lot of work to maintain. It does not “automatically” integrate with Instagram. Therefore if you post a photo on Instagram about a certain business, you have to post it again on TapBio including the referral link.

A second issue is the Tinder-like “card swiping” layout. Followers probably want to see all of your links on one screen, but in TapBio, you can only see one card at a time.

Not every follower will have the patience to swipe through every card – they probably want to see all the photos on a single screen, just like Instagram. As a result, we think it’s pretty likely people won’t swipe to links at the end, and many will stop on the very first card.

To summarize, TapBio is a cheap and quick solution, but it’s not the best. The card-swiping makes it less likely people will see cards at the end, and it can be a lot of work to manage TapBio when you have to repost everything there that you already posted on Instagram.

Setup: Easy

Pricing: Inexpensive ($0-6/mo)

Visual appeal: 6/10

Overall score: 6

LinkTree works very similarly to TapBio. You create an account, verify your email, add some links, and then drop the LinkTree link into your Instagram bio. The link looks like this: https://linktr.ee/johnsmith123.

When followers click on your link, they will see a page that looks like this.

You can make it a bit better looking if you pay for LinkTree PRO, which costs $6/mo.

Overall, LinkTree does exactly what it says on the tin – nothing too fancy. It is very effective for displaying lots of links on a single page, and you can even add thumbnails/photos to each.

However, you still have to post a photo for each new link – there is no “automatic” connection to your Instagram photos. As a result, it can be a little bit of work to maintain as you continue to post new Instagram photos with new promotions.


Setup: Easy

Pricing: Inexpensive ($0-7/mo)

Visual appeal: 7/10

Overall score: 8

Campsite is very easy to setup and use. You connect it to your Instagram and have it pull photos directly from your Instagram profile. This means that you don’t have to re-upload photos all the time to both Instagram and Campsite.

Design-wise, Campsite looks pretty good. It has a cleaner feel than LinkTree and doesn’t look as barebones. We think Campsite is easy to setup, easy to manage and will look good enough for your Instagram followers to find the information they need.

Campsite is very easy to setup and use. You connect it to your Instagram and have it pull photos directly from your Instagram profile. This means that you don’t have to re-upload photos all the time to both Instagram and Campsite.

Design-wise, Campsite looks pretty good. It has a cleaner feel than LinkTree and doesn’t look as barebones. We think Campsite is easy to setup, easy to manage and will look good enough for your Instagram followers to find the information they need.


Setup: Easy

Pricing: Expensive ($0-300/mo)

Visual appeal: 8/10

Overall score: 3

Have2HaveIt is a service designed in particular for e-commerce sales. It creates a virtually a mirror image of your Instagram page, except all the photos are now clickable and link directly to any website you specify.

Because of this grid layout, Have2HaveIt has the best visual layout out of all the competing services. It is just like Instagram, except now with clickable links. The design doesn’t have clutter and is visually appealing.

Getting set up on Have2HaveIt, like the other services, takes just a few minutes. It integrates seamlessly with your Instagram account so you don’t have to post photos – you only have to add links.

The primary drawback of Have2Have it, however, is that it is very expensive!

If you get 500 clicks in a month (20 clicks a day, on average), you will pay $45 that month. If you get 35 clicks a day on average, that price jumps to $150. And over 100 clicks a day, you are paying $300.

Remember, we are not talking about sales – only clicks! We think Have2HaveIt is far too expensive relative to the other options, especially for influencers who are simply exploring different ways to monetize their content.



Setup: Easy

Pricing: Inexpensive ($0-10/mo)

Visual appeal: 9/10

Overall score: 9

Metricool is very similar to Have2HaveIt, except much cheaper. It integrates seamlessly with your Instagram profile, is easy to setup, and offers the same grid layout that your Instagram followers will find familiar.

The main difference from Have2HaveIt is that it is not so expensive! In fact, setting up your profile and connecting your photos to outbound links costs exactly $0! Only if you are setting up multiple profiles, which you probably don’t need to do, does it cost at most $10/mo (but you must pay annually upfront, so it is really $120).

We highly recommend Metricool because it is easy to manage and highly usable. It costs just about as much as the other services but offers an attractive grid layout that lets your followers find exactly what they need.

Setup: Easy

Pricing: Medium ($0-30/mo)

Visual appeal: 8/10

Overall score: 6

LinkInBio is very similar to Metricool and Have2HaveIt because it offers the grid layout and a simple user interface from which you can manage all your posts. It naturally integrates with Instagram and takes just a few minutes to get set up.

LinkInBio is a more full-fledged service and is more commonly used by agencies, but you can also use it if you are an individual.

The pricing scheme makes LinkInBio look like it is free, but it effectively isn’t as soon as you have over 250 Instagram posts. Then it jumps to $30/mo (at $10 a month you get 2 accounts, but no extra posts allowance).

We think it’s pretty likely you’ll be paying at least $30/mo if you are an influencer professionally, which makes it a little bit less competitive than Metricool’s offering.

Overall, we think LinkInBio is a good choice to get multiple links in your profile quickly, but we’d probably go with Metricool. That being said, the difference in price isn’t so substantial so it really just depends on which service you find easier to use.



Setup: Super easy

Pricing: Inexpensive ($5/mo)

Visual appeal: 8/10

Overall score: 9

LinkMyPhotos has by far the most streamlined registration flow we’ve seen. You sign in with your Instagram account – and then you’re done.

Your Instagram photos are automatically pulled on to the management screen. From here, all you do is add a link. Simple!

LinkMyPhotos does not offer a grid layout, but more of a one-photo-per-row scrolling feed. It’s like Instagram’s content feed instead of its grid layout. We think this is a bit worse than the grid layout, but because it is so familiar to Instagram users, it’s also quite good.

This service costs only $5/mo and does everything you need it to do. We highly recommend it because it takes almost no time to set up, manage or use.

What to do with all your Instagram links

Now that you’ve figured how to link to a bunch of stuff on you Instagram page, what exactly should you link to?

Well, we think the best links are the ones which earn you money. Affiliate links are good if you’re selling online products, but for everything else, we recommend EarnLocal referral links.

How does it work?

Simply login to EarnLocal, find your favorite restaurant and grab its referral link.

When followers click on the referral links on your Instagram profile, you help drive traffic to the restaurant and earn money for each click. It’s that simple.

Interested in learning more?

>> Create an account here <<  and get started today.

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